Recently, This American Life
, the NPR weekly program of essays, memoirs, field recordings, short fiction, and found footage, re-ran a program from 2002, Plan B
. "There's the thing you plan to do, and then there's the thing you end up doing. Most of us start off our lives with some Plan A which we abandon... switching to a Plan B, which becomes our life."
Act One. "It's Another Tequila Sunrise", was narrated by John Hodgeman
, who started the story about "Cuervo Man" by mentioning that José Cuervo
Tequila had purchased an island in the Carribbean (British Virgin Islands), and renamed it "Cuervo Nation". "They applied to the UN for independent statehood, they encouraged U.S. citizens to defect... they even tried to field an Olympic volleyball team. The whole things was a bold experiment in advertising via nation building."
My ears pricked up on that one. Cartophilia is always interested in imaginary countries
. I had to find a map! The José Cuervo website for the Cuervo Nation
opens with an animation of an airliner flying past Gin Island, and the boring Vodka Island, on its way to Cuervo Nation:
Followed by a satelite map
of the island.
I've never been a big tequila drinker, nor do I hang out in the kind of bars that Cuervo Man might have frequented, so I missed out on this whole experiment in nation building. Thanks to NPR for bringing me up to date.
Labels: advertising, imaginary countries, micronations